Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y
The chasm framework makes it seem like there's just one magic gap that needs to be jumped across, and then you can just set your sales and marketing efforts to autopilot and go on an indefinite vacation. For some companies that may be true...Zoom definitely had an exogenous force push them across the chasm. For most, I think you're always going to be feeling like you're on the early side of the chasm staring across the strait at the promised land. As it relates to B2B, I think the best thing to ...Read More
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