What are some unique external (customer facing) activities you include for promoting a new product?
8 Answers
We break down external launch activities into one of three categories: Market Awareness: Will it generate market buzz and/or leads? Field Enablement: Will it help sales ...
3176 Views
Wiz Senior Director Product Marketing • 1y
Events/activations and community-based initiatives can provide interesting avenues to try something new to build buzz for a new product. For a simple idea: can we take th...
2145 Views
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Sauce Labs Group Manager, Product Marketing | Formerly Twilio • 1y
This is my favorite part of product launches—finding creative ways to tell the product story! I always make sure we have at least two demos for promoting the new product....
1825 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 1y
I'm honestly not super bullish on trying to find the new flashy marketing vehicle. I interviewed at a company once who stated they were looking for some out of the box, e...
1315 Views
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 4y
It may not be unique, but I think one that both startups and large companies alike don't prioritize enough is a clear, concise PR strategy with launch. Early on Eats we d...
575 Views
HeyGen Head of B2B Marketing • 1y
Teasers have worked really well for me. Start running teasers on social, emails, and ads about one to three months before the launch to build anticipation. Some organizat...
478 Views
Warp Head of Growth | Formerly Shopify, Square, startups • 1y
Depending on your budget and target audience, there are a number of activities you can do. Principally, you should have a POV on how explicit you want to be promoting the...
536 Views
Ethos VP Marketing | Formerly Meta, Microsoft • 1y
I gave away a Mustang! We launched a significant new product in October 2023, 3 months before the most major industry convention. Our goals were to: 1) drive usage and ea...
442 Views
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 1y
In today's saturated market, merely having a great product isn't enough. Unique external activities are crucial for several reasons - differentiation, customer engagement...
793 Views
Related Questions
I'm planning to launch a new product at a large event soon and am in the process of creating a 'Product bible' for everyone who will be on the floor talking about the product. Do you have any examples of things you would include aside from the obvious (pricing, target customer, key benefits, use cases etc)? What is a product marketer's role in pioneering company-wide VOC strategies, making sure that VOC isn't a functional initiative?What common mistakes should we avoid when launching new features or products in the highly competitive market?When you have only 2 defined audiences (1 client list and one prospect list), how do you effectively market a consistent stream of features being released? Do you have any tips on how to find creativity with Launches and finding new ways of promoting new products?What creative ideas have you come up with for product launches that are terrible and/or really dull?