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How do you 'divide and conquer' (or really, collab) on market research between PMM, PM, competitive team and any other stakeholders like audience or industry marketing?

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  1. Caroline Silverkorn
    Caroline Silverkorn

    Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y

    At Quizlet, we think user research and market research really can, and should, be part of everyone’s job, but the exact drivers and consultants in the mix for any given project depend on the ultimate purpose of the research. Every company will have a different set up and default for research roles and responsibilities. At Quizlet we have an exceptional User Research Team that focuses primarily on qualitative research. They sit within the Product and Design org and mostly focus on deeper qualitat ...Read More

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