One challenge we have is actually getting dedicated research time scheduled in with our clients - account managers own the relationship and have other priorities when getting clients on a call. How do you overcome this barrier to make sure product marketers are able to ask the questions they need to learn from clients?
2 Answers
Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 11mo
This is a classic tension — and a totally valid one. Account Managers and CSMs are juggling a lot, and their job is to protect (and grow) the relationship. Ours is to lea...
547 Views
Nextdoor Ex-Head of Product Marketing • 2y
Position it as a VIP sneak preview to talk to clients. Share that you want clients’ input to help inform / influence the roadmap.Create a Beta and / or Customer Advisory ...
1236 Views
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