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How do you manage limited / time attention from customers with teams wanting to ask 25 minutes surveys?

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2 Answers
  1. Aliza Edelstein
    Aliza Edelstein

    Scribe VP of Product Marketing • 1y

    Two ways to answer this question: Follow best practices Use common sense Best practice: Survey fatigue isn’t as much about the time it takes to complete a survey but about the number of questions to answer, as well as question type. Best practices for the exact number vary, but the suggestion I follow is to keep the shortest path to under 35 questions. The question type matters as well—open-ended questions have a much higher mental load than multiple choice questions. This article has great sugg ...Read More

    3,227 Views
  2. Sharon Markowitz
    Sharon Markowitz

    Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y

    In my experience across consumer goods and retail industries before transitioning to SaaS, market research played a pivotal role in crafting successful go-to-market (GTM) strategies. The nature of consumer goods and retail, where margins are often lower, requires marketers to function as general managers, necessitating thorough research efforts before product launches or marketing campaigns. I share this as there are multiple methods to conduct research as I've been able to apply those in SaaS. ...Read More

    1,006 Views

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