Anthropic Product Marketing • 1y
Ideally, you’re developing messaging based on customer and market research. This allows you to test and refine along the way instead of going heads down and creating messaging in a vacuum. Instead of sharing a messaging doc with a non-customer, the best way to test messaging with your target market is to put it in action by partnering with sales. Here is what this looks like: Create a few slides and ask a few AEs to use the new narrative on upcoming calls. You could consider creating a few diff ...Read More
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