Product Marketing - Message Testing

Sometimes leaders fall in love with a phrase they've heard and it's hard to get them to use the agreed upon messaging. What proof points can you share that messaging resonates or not?

1 Answer

How do you create a feedback loop with customers and target audience to ensure that your messaging is hitting home?

4 Answers

What has been the most useful mechanism you have used to test messaging and determine the best message?

4 Answers

What's the best way to rapidly test if your messaging is working as intended? Related question - how do you know if your messaging is working or not?

4 Answers

How do you quantifiably test messaging? Rather than relying on anecdotes from the revenue organization?

6 Answers

How can you test your messaging?

5 Answers

How do you measure the effectiveness of the messaging behind a product? What would you do if you weren't able to A/B (example - if the product's audience were a handful of large Enterprise customers)?

4 Answers

How do you test messaging before launching a new product? What are different approaches that would help us be confident about the message that would result in better conversion?

I took a survey and in person interviews with customers and did different exercises but I am wondering what would make me more confident about the message

5 Answers

Are there ways to test our messaging without spending a dollar on external validation?

6 Answers

How does experimentation fit into improving messaging? And if you find something that works in one channel, can you translate it across channels?

5 Answers

What SaaS tools are you familiar with when it comes to message testing?

3 Answers

What is the most efficient way to validate messaging with customers?

4 Answers

What third-party services do you use for panel testing? what are the pros and cons of each? How you used these insights to impact the product roadmap with PMs?

2 Answers

Do you have a methodology for validating messaging with users before a campaign goes live? I'm thinking of marketing campaigns here, not product or UX.