What's a frugal yet effective way to test messaging for various personas when you are a 1-2 member PMM team at a young startup?

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Aneri Shah

Ethos VP Marketing | Formerly Meta, Microsoft • 2y

Your Sales/Customer Success teams are your biggest asset! I'd run the following playbook: 1. Test the messaging internally: Round up all the internal teams that work most closely with customers (Sales, CX, Success, Solutions Engineers, SDRs etc.) Host a working session to get their feedback on your initial messaging. This can be structured in different ways based on the size of this group and the culture of your organization - it could be something as simple as a Zoom call with your messaging do ...Read More

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Grace Kuo

Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 2y

Oh yes - startup mode often requires you to flex the skills of speed and scrappiness. When it comes to testing messaging, there are a few tools out there that are cheaper alternatives to give you signal on messaging effectiveness. Subject matter experts: One of the best results I've gotten when testing out messaging is by working with SMEs (internal from the company or friends+fam). It not only produces fast results, but can give you deeper insights into what works and what doesn't. This can be ...Read More

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Linda Su

ServiceNow Senior Product Marketing Manager | Formerly Deloitte, Salesforce • 2y

Message testing is important to help validate the effectiveness of your message. Here are some low cost way to do so for key personas: Internal stakeholders: Test messaging and get feedback from internal stakeholders. If your messaging is for developers, set up a call with developers at your company and get their feedback. If your messaging is for executives, do the same with your leadership team. Customers and partners: Do the above but with customers or partners. Whether directly with them on ...Read More

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