How do you track the success of your products post-launch?
Webflow Chief Marketing Officer • 5y
Overall, you want to be looking at metrics that give you an understanding of success (e.g. adoption, revenue, word-of-mouth), inform tweaks to your messaging, and future ...
3477 Views
BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 5y
It really depends on what you’re launching, where your product fits into the customer’s journey, and the broader market. Generally speaking I think really large notable p...
1781 Views
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Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 3y
First of all, successful launches set a goal for a launch during the initial phases of the launc, not just slapped on at the end. If you don't know why you're launching s...
5858 Views
Okta SVP Product Marketing • 4y
Success is only as good as the definition of success. So in the early days of the launch you need to have a aligned defintion of what the launch goal is. Market share, ...
4034 Views
Clari VP, Brand, Content and Product Marketing • 4y
Measuring the success of your launch is a fascinating topic, and no easy task. You can think of 5 dimensions of success: global impact, digital impact, revenue impact, em...
1249 Views
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