How do you track the success of your products post-launch?
Webflow Chief Marketing Officer • 5y
Overall, you want to be looking at metrics that give you an understanding of success (e.g. adoption, revenue, word-of-mouth), inform tweaks to your messaging, and future ...
3475 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 5y
It really depends on what you’re launching, where your product fits into the customer’s journey, and the broader market. Generally speaking I think really large notable p...
1780 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 3y
First of all, successful launches set a goal for a launch during the initial phases of the launc, not just slapped on at the end. If you don't know why you're launching s...
5855 Views
Okta SVP Product Marketing • 4y
Success is only as good as the definition of success. So in the early days of the launch you need to have a aligned defintion of what the launch goal is. Market share, ...
4032 Views
Clari VP, Brand, Content and Product Marketing • 4y
Measuring the success of your launch is a fascinating topic, and no easy task. You can think of 5 dimensions of success: global impact, digital impact, revenue impact, em...
1248 Views
Related Questions
What are the key things to consider post-launch? What standard metrics are important to track to measure success and what teams (and at what cadence) are important to connect with post-launch? How do you measure the success of feature releases and how do you influence the product roadmap that leads to new releases?How do you measure the success of product messaging on and after product launches and iterate on it?How do you measure success of product launches?How do you measure the success of a product launch, and what key performance indicators (KPIs) do you track?What are the best metrics to showcase success from a launch?