How do you track the success of your products post-launch?

Overall, you want to be looking at metrics that give you an understanding of success (e.g. adoption, revenue, word-of-mouth), inform tweaks to your messaging, and future direction of the product. These metrics may differ between B2B and B2C products, especially around Sales Enablement.Post launch, I’m tracking several metrics for my products, including:1- Adoption and usage of the product2- Revenue derived from a product 3- Customer support inquiries related to the product (this is a good source ...Read More

It really depends on what you’re launching, where your product fits into the customer’s journey, and the broader market. Generally speaking I think really large notable product launches can be measured by all, or just some of the following:Awareness: Organic search traffic before/after launch, rise in social conversations (post launch), PR mentions, and more.Interest: Growth in leads, MQLs, demos, or similar metrics for your business.Impact: Revenue, retention, and more.Overall here’s my playboo ...Read More

First of all, successful launches set a goal for a launch during the initial phases of the launc, not just slapped on at the end. If you don't know why you're launching something, and what goals you are trying to acheive, you should pause and sort this out before moving forward. Once the launch happens I like to assess the impact of the launch by channel at first weekly to spot any anomalies and make sure your launch is on track, and then at least monthly to keep up momentum and iterate if neces ...Read More

Success is only as good as the definition of success. So in the early days of the launch you need to have a aligned defintion of what the launch goal is. Market share, awareness, competitive takeouts, upsell/cross-sell. Define it very clearly and define what the metric is for success. Also define the expected timeline for success, and ensure you have the actual instrumentation to measure it.   Then the launch leader should commit to regular updates to the launch stakeholders on success metrics, ...Read More

Measuring the success of your launch is a fascinating topic, and no easy task. You can think of 5 dimensions of success: global impact, digital impact, revenue impact, employee impact, product impact. 1) Global impact The global impact is really about how your launch made your brand more popular, how did it help with brand awareness? Of course, the metrics that go with this are things like a share of voice and VOC studies. A good product launch has the potential to make a big splash! 2) Digital ...Read More