As a product marketer, how have you been able to advocate for a product feature related to your GTM strategy?
Freshworks Sr. Director of Enterprise Marketing • 1y
In terms of relating GTM work and associated with products or services, you should have a clear alignment of the level of impact that a product will have in market (estim...
10639 Views
LinkedIn Director of Product Marketing • 1y
Persuading PM to fund a specific product idea requires triangulating across a few types of data: Customer feedback: How many customers have requested this feature or ca...
2488 Views
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Jellyfish VP of Product Marketing • 2y
There are three elements that I typically use in such conversations: customer proof;competitor analysis;analyst insights;revenue potential.If you bring evidence of what c...
2591 Views
Inngest Head of Marketing • 2y
If there’s alignment on the ICP you’ve helped codify — alignment both where you win today and where you want to win tomorrow — it’s significantly easier to influence prod...
483 Views
Amazon Product Marketing at Fire TV (Smart TVs) • 2y
Product marketing is both an inward and outward facing role. It's important to talk to customers, understand their needs, and deliver the product to them. Equally importa...
1111 Views
Related Questions
How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?How do you differentiate pure product marketing GTM strategy and tactics from other functions within the company, for example from customer marketing or even the product manager? How do you start with a GTM strategy? What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview? If your product is new and you don't have many customers, how do you start a GTM?What is your personal process for GTM readiness?