Do you have any tips on how to find creativity with Launches and finding new ways of promoting new products?

Creativity takes discipline, and over the years I’ve developed a few habits to keep font of creativity alive for all projects, including product launches. Here are my top three:First, I’m an avid observer (read: marketing geek) of product launches from other companies. When I see something cool, I make note of it and then refer back to my running list for inspiration when it comes time to craft a product launch strategy. I'm also an obsessive reader and have been inspired by product launches ins ...Read More

Definitely! I’m hugely passionate about getting inspiration through as many forums as possible. Outside influences lead to fresh ideas, so continuing to learn is crucial for maintaining marketing excellence. Here are some of my favorite sources of new inspiration: Podcasts: How I Built This, Something You Should Know, Unthinkable, Dare to Lead, and Sharebird’s Product Marketing Experts Newsletters: Marketing Brew, Direct to Consumer (DTC), Stacked Marketer and AdAge Alerts The casual focus group ...Read More

Yeah! Look at all the ways your company communicates with the market. Talk to various people across the business - PR, CSMs, Support, and others. You will find ways to promote your product that you may not be aware of through these conversations.  For creativity, I like keeping a "swipe file" of great product marketing I've seen from other companies. When I need ideas, I go to this swipe file and it helps looking at various creative copy or promotion ideas that can be built into my own launches. ...Read More

A few tips and I would love to hear what y'all do for this. I tend to get a writer's block every time I have launched a product.  1. Inspiration from other industries: So if you are launching a consumer electronic product, check out a product launch from the say for e.g. fashion industry.  2. Competition: Not necessarily to draw inspiration, but to avoid making any mistakes your competition might have made at a product launch. A quick tactic I follow - I go back in history on the competition blo ...Read More