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All related (32)
Daniel Kuperman
Head of Core Product Marketing & GTM, ITSM Solutions at Atlassian February 18
This is done in conjunction with your sales enablement team, if you have one. Ideally you will look at the key priorities for sales enablement which you gathered directly from the sales team either vi
Ryan Fleisch
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe June 23
Your sales enablement roadmap should be one piece of your larger PMM roadmap. If you can flight out upcoming product launches, new research reports that will be launching, etc… then you can tie an ena
Roopal Shah
Head (VP) of Global Enablement at Benchling May 18
I love Agile practices for teams have always followed a process of Intake prioritization, and constant backlog grooming to feed a roadmap. A roadmap typically is a combination of the absolu
Axel Kirstetter
VP Product Marketing and Sales Enablement at EIS March 31
Love this question. Here is my 5-stepper 1. Identify your corporate dates. sales offsite, management offsite, product launches etc. are time based anchorpoints. Key decisions get made or updates occur