How do you develop a sales enablement roadmap?

This is done in conjunction with your sales enablement team, if you have one. Ideally you will look at the key priorities for sales enablement which you gathered directly...

I love Agile practices for this...my teams have always followed a process of Intake prioritization, and constant backlog grooming to feed a roadmap. A roadmap typically ...

Your sales enablement roadmap should be one piece of your larger PMM roadmap. If you can flight out upcoming product launches, new research reports that will be launching...

Love this question. Here is my 5-stepper 1. Identify your corporate dates. sales offsite, management offsite, product launches etc. are time based anchorpoints. Key decis...

Here are some of the guiding principles I like to use when developing a sales enablement roadmap: - Map out the product launches for the coming quarters and use these as...

To create your sales enablement roadmap identify the opportunity you need to capture, uncover the barriers to adoption, and then deliver new materials and activations tha...

I like to start by:1. Interviewing and/or surveying the sales team on needs/wants.2. Listening to sales calls - how are they pitching? What are they using to pitch? How i...