How do you develop a sales enablement roadmap?

4 answers

All related (32)

Head of Core Product Marketing & GTM, ITSM Solutions at Atlassian • February 18

This is done in conjunction with your sales enablement team, if you have one. Ideally you will look at the key priorities for sales enablement which you gathered directly from the sales team either vi

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Ryan Fleisch

Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe • June 23

Your sales enablement roadmap should be one piece of your larger PMM roadmap. If you can flight out upcoming product launches, new research reports that will be launching, etc… then you can tie an ena

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Roopal Shah

Head (VP) of Global Enablement at Benchling • May 18

I love Agile practices for this...my teams have always followed a process of Intake prioritization, and constant backlog grooming to feed a roadmap. A roadmap typically is a combination of the absolu

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Axel Kirstetter

VP Product Marketing and Sales Enablement at EIS • March 31

Love this question. Here is my 5-stepper 1. Identify your corporate dates. sales offsite, management offsite, product launches etc. are time based anchorpoints. Key decisions get made or updates occur

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When launching a new product, what sales assets are a must have to make the launch a success?

How do you prioritize sales enablement needs across different product lines?

What are some ways to measure whether Sales is properly enabled?

How do you balance sales enablement needs that you KNOW will move the needle (persona training, objection response, pitch deck) vs sales enablement requests that are transactional (e.g. "one-sheet" on a feature or internal policy)

How detailed should one make a battlecard/killsheet?

What's your best practice for making sure competitive, personas, and market research info is always up-to-date, moving from product marketing to sales materials?