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I'm a one woman product marketing team in the crowded mobile analytics and attribution space. How can I better keep up with competitive analysis to arm my team with up to date competitive knowledge?

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4 Answers
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  1. Mary Margaret
    Mary Margaret

    Grafana Head of Solutions Marketing | Formerly HubSpot • 5y

    If you are one person it is all about ruthless prioritization. That is the one thing that will make or break you and your efforts.  Through feedback from the team and from any data you might have, zero in on the core competitors (and restrict that number based on your bandwidth) that are going to be the most impactful and focus on those.  Then, in terms of keeping up to date more broadly, set up google alerts, subscribe to newsletters, to keep up with any breaking news in the space.  And every q ...Read More

    3,019 Views
  2. Axel Kirstetter
    Axel Kirstetter

    Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 5y

    Given that you are resource constrained I would highly recommend you explore using CI software. There are a few out there. Do a little research. For $20k you can be up and running. Team up with Sales to fund it. In PMM you dont always need to own everything. You can have can also impact by facilitating the path to the solution.

    801 Views
  3. Amit Bhojraj
    Amit Bhojraj

    Orkes Head of Marketing • 5y

    Considering your limited bandwidth, it is challenging to go broad. So, the answer, in my humble view, lies in "focus". When I think about competitive analysis, I usually think about one competitor that I call the "Next Best Alternative." The next best alternative may not always be a competing vendor. Your positioning (and messaging) should ideally focus on these 1-2 competitors. If you want to go broad, there are competitive intelligence platforms such as Crayon and Klue that you can use to trac ...Read More

    682 Views
  4. Charlene Wang
    Charlene Wang

    fmr Qualia, Coupa | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 5y

    Great competitive analysis comes from access to the right information, meaningful insights into the data, and addressing the needs of sales in real-time.  From an information access perspective, it's important to find the right sources of information first and to do this efficiently. This should come from figuring out both what you can easily access from sources available to you (perhaps online research and analyst perspectives) and where it makes sense to put in th effort to dig out further inf ...Read More

    849 Views

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