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I'm a one woman product marketing team in the crowded mobile analytics and attribution space. How can I better keep up with competitive analysis to arm my team with up to date competitive knowledge?

4 Answers
Mary Margaret
Grafana Head of Solutions Marketing | Formerly HubSpot5y
If you are one person it is all about ruthless prioritization. That is the one thing that will make or break you and your efforts. Through feedback from the team and fr...
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3017 Views
Axel Kirstetter
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy5y
Given that you are resource constrained I would highly recommend you explore using CI software. There are a few out there. Do a little research. For $20k you can be up an...
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798 Views
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Amit Bhojraj
Orkes Head of Marketing5y
Considering your limited bandwidth, it is challenging to go broad. So, the answer, in my humble view, lies in "focus". When I think about competitive analysis, I usually ...
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681 Views
Charlene Wang
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey5y
Great competitive analysis comes from access to the right information, meaningful insights into the data, and addressing the needs of sales in real-time. From an inform...
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842 Views