What are the most important sales enablement activities product marketers should be doing?

Get positioning reps in early with your champion sellers. I like to create small collaborative pods with sales team members to test new positioning and messaging. I gather their feedback, weave their voice into my enablement materials - and then they train their team on the corresponding messaging so we GTM stronger and consistently.

The most important sales enablement activity that PMMs should being doing is meeting with the sales team regularly. Split it up into smaller groups that way you give everyone an opportunity to speak comfortably. Understand what's working, what's not, and where you should focus future enablement sessions or update materials based on feedback.

In the enablement sessions (regardless of topic), it's important to frame it around your personas and messaging to help reinforce it.