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What are the key building blocks in GTM? Which buildings blocks do you prioritize?

Andrew Kaplan
LinkedIn Director of Product Marketing1y
If by "building blocks" we mean the main stages or elements of a successful GTM, here are some of the most important I like to think about. (I should note that I am a B2B...
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2602 Views
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention1y
The key building blocks in a GTM are customer insights, building a strong value proposition and positioning, and developing a strong rollout or launch plan. Leading with...
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1141 Views
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Lindsay (Saran) Gatta
Moloco Product Marketing Director1y
Key building blocks for me are:Market insights (specifically target audience understanding and competitive)Positioning & MessagingChannel mix (across paid, owned and ...
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865 Views