In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?
Iterable Chief Marketing Officer • 3y
I’m assuming that when you say “existing GTM strategy is not working for the product”, you mean that the product launch failed in some way. I think it’s important to firs...
2919 Views
Treasure Data Director of Product Marketing • 3y
In the case the existing GTM strategy is not working, how can you go about redesigning the new GTM strategy? What should be the approach? This is a big question where it...
911 Views
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GTM strategy, whether you're designing it for the first time or redesigning it for the 8th time, starts with your customers and your market.First, talk to your customers....
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Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
This is a great question. I think you'd want to first conduct a retrospective with stakeholders to understand what is flawed with current GTM strat. Is it target audience...
473 Views
So I have three principles framework for strategy: the diagnosis, the guiding principles, and the coherent action. This framework has guided me in three careers, includin...
1348 Views
Postscript Vice President Of Product Marketing • 1y
Yikes. This is a big one! If your GTM strategy isn’t working, product marketing can’t overhaul it alone, but they can identify when it’s failing.Look for red flags like d...
943 Views
Freshworks Sr. Director of Enterprise Marketing • 1y
If it is not working, you should first assess two areas:Is it the first launch of its kind at the company (product tier, product category)?What is the metrics baseline fo...
1822 Views
Eventbrite Global Head of Marketplace Marketing • 2y
It's important to identify the components of the GTM that aren't working (as well as those that are) and figure out the root cause. Then, craft a path forward that has th...
907 Views
Inngest Head of Marketing • 2y
PRD (I don’t create but it’s vital for me to have so I ensure one exists) Launch plan in a productivity or shared tool, plus a slack channel for all GTM leadsMessaging ho...
450 Views
HiredScore Head of Product Marketing • 3y
The most important thing to dig into here is why the existing GTM strategy is not working. Without deeply understanding this, you're just guessing blindly when doing GTM ...
492 Views
BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y
This is a pretty broad question, that probably could use some probing to answer really well. The question did, however, get me thinking...The first question that comes to...
212 Views
Related Questions
How do you start with a GTM strategy? How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?How does your GTM strategy for a new feature/upgrade differ from a product-level GTM strategy?What do GTM strategies look like when you work on a whole category creation?What are the main components of a GTM Strategy?If your product is new and you don't have many customers, how do you start a GTM?