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5 Answers

So I have three principles framework for strategy: the diagnosis, the guiding principles, and the coherent action. This framework has guided me in three careers, including tech. You can read about it in a famous book called Good Strategy, Bad Strategy. So if your strategy isn't working. How d......Read More
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Priya Gill
Momentive (SurveyMonkey) Vice President, Product Marketing • December 13
I’m assuming that when you say “existing GTM strategy is not working for the product”, you mean that the product launch failed in some way. I think it’s important to first do a retrospective to understand what really happened and rectify the problem areas. Some common areas to explore first: * ......Read More
883 Views

Michele Nieberding 🚀
Iterable Head of Solutions Marketing • January 12
In the case the existing GTM strategy is not working, how can you go about redesigning the new GTM strategy? What should be the approach? This is a big question where it begs more questions than answers. And I think that's the key element is doing a deep dive and asking the right questions. ......Read More
342 Views

Amanda Groves
Crossbeam Senior Director Product Marketing • January 24
This is a great question. I think you'd want to first conduct a retrospective with stakeholders to understand what is flawed with current GTM strat. Is it target audience? Should you go up market or down market? Or is it the approach? Sales-led, marketing-led, product-led? Price? Packaging? There......Read More
267 Views

Tracy Montour
HiredScore Head of Product Marketing • August 5
The most important thing to dig into here is why the existing GTM strategy is not working. Without deeply understanding this, you're just guessing blindly when doing GTM planning. Focus on really understanding your points of failure, speak with customers, speak with analysts, understand the marke......Read More
413 Views
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