Many companies are product, sales, marketing, or value driven (i.e. cultural values play a role in actual decision making across the board). In your experience, what has been the main function/stakeholder to lead, and how has that impacted your role as a marketing leader?

Question

Jennifer Kay Corridon · Accepted Answer

In most of my experiences sales leads in the company, it shapes decision-making and prioritization around revenue-driving activities, often creating a high-pressure, fast...

🟧 Hugo H. Macedo 🟧 · Answer

There is no right answer. It depends on the strategy - if it's more driven by self-service (PLG) or sales. In sales-driven organizations, sales bring revenue and, therefo...

Many companies are product, sales, marketing, or value driven (i.e. cultural values play a role in actual decision making across the board). In your experience, what has been the main function/stakeholder to lead, and how has that impacted your role as a marketing leader?

Upcoming Event

Related Questions