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What are the specific skillsets to break into a Head of PMM role? How to actively develop them while also taking care of operational, everyday tasks as a senior PMM in a relatively small team?
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Etsy Senior Director, Product Marketing • January 21
A head of PMM needs to have a birds eye view of the overall customer experience and the road map for improvements and be able to translate that into a strong narrative. A head of PMM also needs to be a great leader focused on developing excellent talent. To hone both while being a senior PMM, you can:
Take on a step-up project to help your team develop an overall narrative for how the product experience is changing and improving your product for customers.
Offer to mentor a more junior member of the team to build leadership skills
Build strong relationships with senior level partners and help your team strengthen collaboration with those partners
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