Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Growth marketing is an excellent background to segue into Product Marketing. Some projects you could consider showcasing to potential employers are: Data-driven optimization projects: Showcase how your growth marketing background has influenced a specific "mico-funnel" or growth lever in a business. Bonus points if you're able to showcase segmentation by a specific persona, vertical, industry as prospective companies deeply care about targeting and personalization within the PMM profession. Infl ...Read More
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