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What is the best thing about being a product marketer and what is the biggest challenge? How do you overcome this challenge?

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2 Answers
Product Marketing Career Path
  1. Candace Marshall
    Candace Marshall

    Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 2y

    The best thing about being a product marketer is the strategic role it offers and the opportunity to have a seat at the table when shaping the direction of not just a product or service, but the business as well. I also love that we serve as the voice of the customer, delving into their needs, challenges, and mindset to ensure our offerings/messaging/strategy truly resonate. On the other hand, the biggest challenge can be the ambiguity surrounding the role. Product marketing can mean very differ ...Read More

    1,873 Views
  2. Becky Trevino
    Becky Trevino

    Flexera Chief Product Officer | Formerly Rackspace, Dell • 4y

    The best part of the role is the high of a big launch. Bringing something new to market is an amazing feeling especially when you can do it wrapped into a larger launch event. There is also a great strategic element to the role that you do not find in all marketing roles that ties elements of comapny strategy, market intelligence, and GTM that is very unique to product marketing.  Biggest challenge of the role is the cross-functional nature of product marketing. You own a lot but you don't have ...Read More

    1,147 Views

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