Hightouch Head of Product Marketing • 1y
Just to share an opinion: if you need 5 separate measurements to ensure a campaign is successful, then you probably need to go back and reprioritize/reframe what you are looking to do. I think 5 KPIs is too many for a campaign to really be focused and effective. My suggestion would be to have a singular north start metric—ex. pipeline generation, new bookings, product or feature adoption rate—with one or two additional KPIs if needed. Here are KPIs I find myself defaulting to a lot lately: Marke ...Read More
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