BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 1y
I think it depends on the organization, and skillset of any existing PMMs (and the PMM leader) on the team today but generally speaking - for a PMM I prioritize strategic thinking, storytelling, and market understanding. For a Sr. PMM, I expect a higher-level of leadership and experience that translate into leading go-to-market initiatives, influencing cross-functional stakeholders, and ideally mentoring others on the team. For specific skills, the career table here is a good resource on attribu ...Read More
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