I’m the first PMM hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
Do you find that KPIs are more valuable for external reporting (looking good to other teams/management) and less valuable for your job as a PMM?
For sales cycles that are "long" 18 months+ what KPIs do you recommend product marketers use to determine ROI / impact / influence on the deal. Industry context: enterprise healthcare IT software
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