For sales cycles that are "long" 18 months+ what KPIs do you recommend product marketers use to determine ROI / impact / influence on the deal. Industry context: enterprise healthcare IT software
2 Answers
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 5y
That's would be a tough problem if you are trying to understand the impact on one deal over a period of 18 months. I would flip this on its head and instead try to focus ...
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AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Naturally you want to look at how your content and its assets have touched the sales cycle. Typically here are a few ways I tend to look at metrics with long sales cycles...
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