Samsara Former Sr. Director | Head Of Product & Partner Marketing • 5y
That's would be a tough problem if you are trying to understand the impact on one deal over a period of 18 months. I would flip this on its head and instead try to focus on measuring pipeline progression and map it to product marketing work. For example: Let's say your sales funnel is a 6 stage funnel. Start by understanding the current health of your funnel. Analyze data from the last 3-4 years to see where the which stage do the opportunities are stuck for the longest. For example, let's say ...Read More
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