What are your takes on product marketing as a consultancy / outsourced capacity? Can PMMs only succeed when they're welded into the organizational backbone?
1 Answer
Adyen Vice President of Product Marketing | Formerly TomTom ,Backbase • 3y
Product Marketers' main value add is their customer, market and product knowledge. It is also their ability to connect the dots between different parts of the company and...
1050 Views
Upcoming Event
Mastering Market Research
Related Questions
Where do you see Product Marketing in the org design: Marketing, Product or its own standalone function ?How is your PMM team structured?How does your company define the difference between product marketing and integrated / brand / customer marketing?I feel like Product marketing is in a similar place where Product Management was 15-20 years ago. With that said, how do you see Product Marketing growing over the next 5 years?In today’s market there seems to be a blend of demand gen and product marketing. What are you seeing in the market today?Sometimes Customer Marketing falls under Product Marketing, sometimes it doesn't. If it does, where do you recommend the team focus? If it's a separate team, any tips on how to best work with them?