What are your takes on product marketing as a consultancy / outsourced capacity? Can PMMs only succeed when they're welded into the organizational backbone?
1 Answer
Adyen Vice President of Product Marketing | Formerly TomTom ,Backbase • May 3
Product Marketers' main value add is their customer, market and product knowledge. It is also their ability to connect the dots between different parts of the company and its offerings. This takes time to build so it would be difficult to outsource. I wouldn't advise it on the long term.
However, an external PMM consultant could be useful in setting up the right tools, frameworks and methodologies in a less mature company and team. Temporarily helping to build foundations and scale a team as an example.
923 Views
Related Ask Me Anything Sessions
GitLab Vice President of Brand & Product Marketing, Dave Steer on Developing Your Product Marketing Career
Atlassian VP, Head of Product Marketing, Jira, Claire Drumond on Developing Your Product Marketing Career
Spotify Associate Director, Head of Product Marketing at Spotify for Artists, Josephine Ruiz-Healy on Developing Your Product Marketing Career
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
April Rassa
Clari VP, Solutions Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Related Questions
What are your lessons learned about successfully marketing to developers?How do you look at the difference and overlap between growth and product marketing? What would you consider to be the most important PMM skills to have?Does it make sense for customer marketing to live inside of the product marketing team? If so or not, why?What's the best strategy in pushing for a raise and promotion as a Product Marketer?How does industry solutions look different that product marketing? How does this role work with product marketing?