What are your takes on product marketing as a consultancy / outsourced capacity? Can PMMs only succeed when they're welded into the organizational backbone?
1 Answer
Adyen Vice President of Product Marketing | Formerly TomTom ,Backbase • 3y
Product Marketers' main value add is their customer, market and product knowledge. It is also their ability to connect the dots between different parts of the company and...
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Where do you see Product Marketing in the org design: Marketing, Product or its own standalone function ?In today’s market there seems to be a blend of demand gen and product marketing. What are you seeing in the market today?How does your company define the difference between product marketing and integrated / brand / customer marketing?I feel like Product marketing is in a similar place where Product Management was 15-20 years ago. With that said, how do you see Product Marketing growing over the next 5 years?Should product marketing report into Product management or Marketing?How is your PMM team structured?