Profile
Louis Debatte-Monroy

Louis Debatte-Monroy

Vice President of Product Marketing, Adyen

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Louis Debatte-Monroy
Louis Debatte-Monroy
Adyen Vice President of Product MarketingMay 3
Product Marketers' main value add is their customer, market and product knowledge. It is also their ability to connect the dots between different parts of the company and its offerings. This takes time to build so it would be difficult to outsource. I wouldn't advise it on the long term. Howev......Read More
542 Views
Louis Debatte-Monroy
Louis Debatte-Monroy
Adyen Vice President of Product MarketingFebruary 28
You are not here to market products. That's the main thing I wish I knew. Would have saved me countless hours and tears. The number one mistake PMMs make is to start from the product. They organize weekly calls with the Product Manager. They devise elaborate to tell the world about this product.......Read More
295 Views
Louis Debatte-Monroy
Louis Debatte-Monroy
Adyen Vice President of Product MarketingMay 3
Rather than projects, you can link seniority to the type and complexity of the projects. The more Senior the PMM, the more complex and strategic projects they will be expected to handle. This can be defined based on a few things: * How complex the projects are: a short single project or a l......Read More
257 Views
Louis Debatte-Monroy
Louis Debatte-Monroy
Adyen Vice President of Product MarketingFebruary 28
* Define (with your team) a short, memorable mission statement. * Create a short slide deck that introduce your team, its mission, what you stand for, and some of the work you're the most proud of * Show that deck to every new joiner, in the marketing organization, but also sales, produc......Read More
257 Views
Louis Debatte-Monroy
Louis Debatte-Monroy
Adyen Vice President of Product MarketingMay 3
It's often difficult to get access to customers, especially in a B2B/Enterprise environment. Quite often, the account team will act as a gatekeeper and be wary of other people talking to "their" customer. Here's what typically worked for me and my team: 1) instead of positioning your project ......Read More
249 Views
Louis Debatte-Monroy
Louis Debatte-Monroy
Adyen Vice President of Product MarketingFebruary 22
A good question - there are many definitions around. What matters the most is to align your own organization with those definitions. Here are the definitions we agreed on in my organization: * Value Proposition is a simple statement that describes the overarching promise of a product, ser......Read More
246 Views
Louis Debatte-Monroy
Louis Debatte-Monroy
Adyen Vice President of Product MarketingMay 3
As PMMs we typically see ourselves as the glue, at the center of the Venn diagram between sales, marketing and product. But this is perhaps what causes us to burnout. We constantly try to "herd the cats" and to be everything to everyone. Instead, we should see ourselves as part of an ecosys......Read More
198 Views
Credentials & Highlights
Vice President of Product Marketing at Adyen
Formerly TomTom ,Backbase