Louis Debatte-Monroy

Product Marketers' main value add is their customer, market and product knowledge. It is also their ability to connect the dots between different parts of the company and...

Rather than projects, you can link seniority to the type and complexity of the projects.The more Senior the PMM, the more complex and strategic projects they will be expe...

A good question - there are many definitions around. What matters the most is to align your own organization with those definitions. Here are the definitions we agreed o...

You are not here to market products. That's the main thing I wish I knew. Would have saved me countless hours and tears. The number one mistake PMMs make is to start from...

Define (with your team) a short, memorable mission statement. Create a short slide deck that introduce your team, its mission, what you stand for, and some of the work y...

It's often difficult to get access to customers, especially in a B2B/Enterprise environment. Quite often, the account team will act as a gatekeeper and be wary of other p...

As PMMs we typically see ourselves as the glue, at the center of the Venn diagram between sales, marketing and product.But this is perhaps what causes us to burnout. We c...