What are the key differences between b2b and b2c product marketing?
4 Answers
Nextdoor Ex-Head of Product Marketing • 5y
B2B and B2C are both H2H (human to human) marketing at the end of the day. I’ve seen folks try to say there's a strong distinction and to ‘pick a lane’. I’m of the minds...
2880 Views
Ethos VP Marketing | Formerly Meta, Microsoft • 4y
Having worked across both, the key differences in my mind fall into 2 key categories: 1) ability to get customer insights, 2) role in the GTM motion. 1. Customer insights...
1245 Views
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Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 6y
Three words come top of mind for this one: Sales, Enablement and Ops. In a B2B company, you often have 2 (or even more) customers: Sales and Buyers. Sales can be a wealth...
1511 Views
HiredScore Head of Product Marketing • 3y
Great question! The biggest difference is in the sales cycle and buying process, but it really depends on who the audience is. If a B2B SaaS company is targeting SMBs and...
424 Views
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