If there is no research team at the company, what are your recommendations for how to conduct market research?
1 Answer
ServiceNow Director of Product Marketing • March 4
Primary research can be executed through formal interviews with customers and sales teams. Additionally, tapping into any existing analyst research (particularly for Forrester, IDC and Gartner) from company subscriptions can be very useful. We continually leverage our product advisory council for feedback on features and functions, competitive positioning, and market trends.
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