BILL Senior Lead Product Manager • 4y
In the ideal state, I consider Product Marketing to have 5 stages starting from market insights. Understand the Market: outline the potential opportunity and existing competition Define Personas and Needs: define the core customer, their needs, and their current solution Develop Product and Features: influence key features needed for both table-stakes and differentiation in the market Create Messaging and GTM: create the GTM plan, the value prop and messaging, and key channels for launch Launch ...Read More
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