What is your advice for creating and/or improving the product marketing process when joining a small but growing team with no or little structure and an inexperienced management team?
What are the best ways for establishing good communication, trust, and buy-in across departments?
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 5y
You can't change/improve what you don't fully understand. When you join a smaller team where product marketing didn't formally exist before, it is important to recognize ...
1860 Views
Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 5y
Whenever I join a new team, my first objective is to earn trust – both within my department and with cross-functional partners. Without trust, advice from “the new guy” a...
1128 Views
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If you are at a smaller company with little or no structure, it’s a great opportunity for you to build the foundation from scratch. It can be a daunting task, but inactio...
701 Views
Truepic VP of Marketing • 4y
I expect that this small and less experienced team is also more reactionary and tactical rather than proactive and strategic. That’s OK to a degree when in fire-fighting ...
554 Views
Eventbrite VP, Global Head of Product Marketing | Formerly Amazon, Ex-Amex • 4y
See my answers on gaining buy-in from resistant functions and 30/60/90 day priorities. The most important thing to do, especially in an environment with a less experience...
824 Views
Experian Head of PMM • 3y
1- Don't focus on a singular, perfect process. You may need to vary your processes depending on the intent (eg. simple feature release v. next flagship product GTM launch...
477 Views
HiredScore Head of Product Marketing • 3y
Say no to protect your yes. When you join a small team, or if you are the only PMM at a company, there is going to be a mountain of work for you to do. You can either get...
273 Views
Change.org Director of Product Management • 5y
I would focus on three areas: tooling, process documentation, and communication. Tooling: one of the biggest game-changers can be getting out of spreadsheets and getting...
512 Views
Related Questions
What is your advice for recent college grads new to b2b product marketing? How do you prepare yourself to become a Product Marketing Director and manage a team, without any experience managing anyone previously?What are some ways product marketing can prove their value to product management?What advice do you have for new grads looking to go into product marketing?How do you blend and separate responsibilities between interrelated marketing roles like Product Marketing, Growth Marketing, Sales Enablement, and Content Marketing?How do you plan messaging for a product that isn't fully developed?