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How do you adjust product marketing frameworks to your company's organization and business activity?

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2 Answers
  1. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 3y

    Good frameworks should be easy to personalize - so the most important thing is to first start with a good framework for anything you are working on.  For example: Product Launch Process There are fundamental workflows and deliverables that remain consistent no matter what company you work for. For instance, most launch frameworks will start with launch tiers - the concept remains true but how you define their tiers can shift based on your company, industry, product type, etc.  The same goes for ...Read More

    1,587 Views
  2. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    Product Marketing frameworks, templates, and best practices are just guides to get you started. Whenever you use one, ask, "Does this still hold up?" After every launch, run a post-mortem to refine your approach and make the next one smoother.When joining a new company, bring your templates—but be ready to adapt. Meet with each department head to understand their process. Some tasks will align with what you know, some will be new, and some won’t matter. Ask questions, listen, and ask more questi ...Read More

    185 Views

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