How do you adjust product marketing frameworks to your company's organization and business activity?

Good frameworks should be easy to personalize - so the most important thing is to first start with a good framework for anything you are working on. 

For example:

Product Launch Process

There are fundamental workflows and deliverables that remain consistent no matter what company you work for. For instance, most launch frameworks will start with launch tiers - the concept remains true but how you define their tiers can shift based on your company, industry, product type, etc. 

The same goes for the actual workflows and templates - you'll need a GTM framework with messaging, competitive analysis, features/benefits, etc. But what you want to personalize is roles and responsibilities, cross-functional workflows, and the comms channels you leverage both internally and externally.

I always like to start with what's already working well and then leverage a new framework to optimize that process. And to do that, you want to make sure you work closely with all the cross-functional teams involved to get buy-in early on.