How do you adjust product marketing frameworks to your company's organization and business activity?

Good frameworks should be easy to personalize - so the most important thing is to first start with a good framework for anything you are working on. 

For example:

Product Launch Process

There are fundamental workflows and deliverables that remain consistent no matter what company you work for. For instance, most launch frameworks will start with launch tiers - the concept remains true but how you define their tiers can shift based on your company, industry, product type, etc. 

The same goes for the actual workflows and templates - you'll need a GTM framework with messaging, competitive analysis, features/benefits, etc. But what you want to personalize is roles and responsibilities, cross-functional workflows, and the comms channels you leverage both internally and externally.

I always like to start with what's already working well and then leverage a new framework to optimize that process. And to do that, you want to make sure you work closely with all the cross-functional teams involved to get buy-in early on.

Product Marketing frameworks, templates, and best practices are just guides to get you started. Whenever you use one, ask, "Does this still hold up?" After every launch, run a post-mortem to refine your approach and make the next one smoother.

When joining a new company, bring your templates—but be ready to adapt. Meet with each department head to understand their process. Some tasks will align with what you know, some will be new, and some won’t matter. Ask questions, listen, and ask more questions.

For personas and sales enablement, always tie everything back to the sales methodology. Do they use the Value Framework? SPICED? Something else? The core ideas stay the same, but you may need to tweak labels, structure, or delivery to make it click.