How do you think about organizing your team (by vertical, persona, etc.)? How do you balance mapping to product versus GTM teams?
3 Answers
Freshpaint Head of Product Marketing • 1y
I like operating under a “full-stack” product marketing model, where PMMs work across the entire product lifecycle. In this approach, product marketing is involved from t...
12584 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 4y
The short answer is this is highly dependent and should be greatly influenced by the product and the company that you are part of. This is the dilemma of all things produ...
1239 Views
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Marketing Strategy Consultant • 3y
So first of all, the biggest product marketing team I've built is two (and I was half of it). I'm really much more knowledgeable around establishing PMM within the org. B...
524 Views
Related Questions
At what point in building out your PMM team does it make sense to think about moving from a horizontal org chart to a vertical one? What factors do you consider when making the decision to grow horizontally vs. vertically?When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?How do you blend and separate responsibilities between interrelated marketing roles like Product Marketing, Growth Marketing, Sales Enablement, and Content Marketing?How do you adjust product marketing frameworks to your company's organization and business activity?What does your product marketing team org structure look like?