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All related (17)
Sarah Din
VP of Product Marketing at Quickbase February 22
One of the biggest challenges I always see is internal education. Most companies where PMM is new will not understand what PMM can and should do and how to work with them.  One of the most important
Meredith Davis Shields
VP, Product Marketing at LendingClub July 26
If PMM is a new discipline within your org chances are other teams were "covering" PMM unofficially. This could mean product managers trying to wear marketing hats or lifecycle / brand marketers pitch
Tracy Montour
Head of Product Marketing at HiredScore August 2
Standing up a new Product Marketing function is both a great opportunity and a great challenge. Over the last year, I have been standing up the PMM function at my current company. I can share that is