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What are the challenges one should be aware of when setting up a new PMM function inside the org? How can one overcome them -- any tips?
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How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?
Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)
How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product
What skills of a Product Marketer are easier to improve or less of an importance? And what skills are harder to improve and have more significance?