What are the challenges one should be aware of when setting up a new PMM function inside the org? How can one overcome them -- any tips?

3 answers

All related (17)

VP of Product Marketing at Quickbase • February 22

One of the biggest challenges I always see is internal education. Most companies where PMM is new will not understand what PMM can and should do and how to work with them. One of the most important

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Meredith Davis Shields

VP, Product Marketing at LendingClub • July 26

If PMM is a new discipline within your org chances are other teams were "covering" PMM unofficially. This could mean product managers trying to wear marketing hats or lifecycle / brand marketers pitch

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Tracy Montour

Head of Product Marketing at HiredScore • August 2

Standing up a new Product Marketing function is both a great opportunity and a great challenge. Over the last year, I have been standing up the PMM function at my current company. I can share that is

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How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?

Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)

How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product

What do you consider to be the stages of the product marketing cycle?

What skills of a Product Marketer are easier to improve or less of an importance? And what skills are harder to improve and have more significance?

How do you successfully engage other teams (Design, Product Management, Engineering) in a Go To Market plan?