What are the challenges one should be aware of when setting up a new PMM function inside the org? How can one overcome them -- any tips?
6 Answers
One of the biggest challenges I always see is internal education. Most companies where PMM is new will not understand what PMM can and should do and how to work with them...
682 Views
Experian Head of PMM • 3y
If PMM is a new discipline within your org chances are other teams were "covering" PMM unofficially. This could mean product managers trying to wear marketing hats or lif...
1503 Views
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Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
Setting up a new product marketing function can be a challenging but rewarding task. Here are some challenges you should be aware of and some tips for overcoming them:Def...
637 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
Setting up a new (or a renewed) PMM function inside an org is fraught with all sorts of challenges. If a company made it to a certain point without PMM, there could be te...
505 Views
HiredScore Head of Product Marketing • 3y
Standing up a new Product Marketing function is both a great opportunity and a great challenge. Over the last year, I have been standing up the PMM function at my current...
322 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
Product Marketing is a highly cross-functional team that sits at the intersection of all customer-facing and product teams, which can be exciting and create a lot of chal...
544 Views
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