Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
User empathy helps put the customer at the very center of everything product marketing does. It's about living through the customer's experience during all the marketing touches, website experience, onboarding, and day-to-day usage of the product. For product marketing teams having user empathy is an essential soft skill to succeed. Embracing empathy comes to motivating all teams to listen to users and learn how they feel while interacting with your product. User empathy comes as a by-product of ...Read More
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