What is an important KPI that you see product marketing teams completely missing?
4 Answers
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 5y
Adoption. Adoption. Adoption. PMMs think of launches as the big day. In reality, it's just a milestone if your product's lifecycle. Don't settle on traffic/clicks etc a...
4760 Views
Gusto Head of Product Marketing, Benefits • 4y
Rather than a KPI, the things I see teams miss most often is looking at output rather than impact. Before setting KPIs, it is key to establish what you want to achieve an...
1364 Views
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Trusted Health Product Marketing • 3y
PMM can be one of the most impactful orgs in the company - we have a unique view into the market, the competition, and engage daily with product, CS, and the entire GTM t...
1081 Views
AssemblyAI CMO • 6y
Metrics and goals around sustained product adoption and usage. I see a lot of PMM's set KPIs around ARR, trials started, or feature usage in the first 30 days after a f...
1609 Views
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