Lisa Dziuba

Lisa DziubaShare

Head of Product Marketing, LottieFiles
Product Marketing Leader with 10 years of experience: PMM strategy + execution + team leadership. Engineer by education. Love working with high-growth startups and Developer Marketing. ✍ Made $3.6M...more
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Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 30
Always come with data insights proving how your research will drive some numbers up.
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 30
Always come with data insights proving how your research will drive some numbers up.
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 29
When talking about product value prop, developers care more about: * functional benefits (aka "features") * security and owning the data * transparent messaging around expected outcomes (no fuzzy marketing promises)
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 23
Super important question 🙌 Cross-functional collaboration happens much easier when teams have shared KPIs, OKRs, or North Stars. To be honest, those goal-setting frameworks really work when they are adapted across all of the organization. This means that everyone is motivated to solve the company’s challenges, instead of working in silos on their individual projects.  For this setup to work, it’s important to understand the Objectives of other teams. Here is how it can work with setting up common OKRs between PMs <> PMMs: 1) Setting up strategic company-wide OKRs It’s important ...
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 23
I’ve been using the Objective and Key Results framework to establish a robust tracking system for Product Marketing. My deliverables have been connected the most with revenue, user growth, and product launches. You can think about those as "north star metrics" for my PMM team. This means that every product marketing project was laddered up to those deliverables.
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 23
"Good OKRs" answer on the question of where Product Marketing can bring the most significant positive impact on the company's growth.  It really depends on the stage of your product’s life cycle. Is your product in the introduction (development, pre-MVP, validation), growth, or maturity stage? If the startup is working on delivering the first Minimum Viable Product (MVP), then the main focus should be on defining Product-Market fit, value for target users, and launching the product itself. In this case, the company Objective could be “Launch MVP and receive meaningful learnings in qua...
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 19
Great question! So the Growth loop is a self-reinforcing system, where "the inputs through some process generates more of an output that can be reinvested in the input" (Andrew Chen). In a super simplified version, the new users create a sequence of actions (steps) which leads to acquiring more users and repeating the loop. The Growth loops can be compared and projected based on: * Growth Multiplier that shows how many new users can be brought from one user who entered the loop during all numbers of the loop’s cycle. It’s calculated as 1/(1-V), where V is the signups ratio betwee...
Lisa Dziuba
Lisa Dziuba
Head of Product Marketing, LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)September 13
We have a defined set of documents that we create based on the launch tier: PMM <> PM together prepare * Product overview (how it works) * Key features & benefits * Personas & use cases PMM on their side * Product value prop * Positioning and messaging doc * GTM channels plan * GTM brief with all info above + objectives + measurements plan * Post-GTM retro with reports  In smaller startups, I also was doing much more documents but that's a life of solo PMM 😃
Credentials & Highlights
Head of Product Marketing at LottieFiles
Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)
Studied at Kyiv Polytechnic Institute, Master of Computer Science
Lives In London
Knows About Go-To-Market Strategy, Building a Product Marketing Team, Competitive Positioning, Co...more