Lisa Dziuba

When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: Be prepared: Make sure you have thoroughly researched and thought through your ideas before presenting them to C-Suite executives. This will help you make a strong case and answer any questions they may have. Be concise: Executives are busy and often have limited time, so it's important to be clear and concise when communicating with them. ...Read More

User empathy helps put the customer at the very center of everything product marketing does. It's about living through the customer's experience during all the marketing touches, website experience, onboarding, and day-to-day usage of the product. For product marketing teams having user empathy is an essential soft skill to succeed. Embracing empathy comes to motivating all teams to listen to users and learn how they feel while interacting with your product. User empathy comes as a by-product of ...Read More

Usually, team members explore empathy maps at the beginning of the design & product dev process, after the research has been conducted. After filling in the empathy map, the team experiences customers’ struggles firsthand, causing them to form a stronger connection with users. If empathy mapping happening for a released product, the most effective way is to make it after user interviews. An empathy map has four quadrants, which account for what the customer says, thinks, does, and feels. So ...Read More

Great question!  Before going to your PMM interview absorb all available information on the role & company & product, run several mock-up interviews with PMM peers and draft your portfolio. Let's cover all these in more detail: Learn from product marketing communities, like Sharebird and others. Review the PMM job description and requirements to understand the specific skills and experience that this company is looking for. This will help you identify your strengths and areas for improve ...Read More

Interesting question, I will answer it from the experience working in fast-growing startups. Choosing the right features to develop is hard for new products & startups. It's caused by limited resources, a probability to be biased, not enough data, lack of alignment, absence of product strategy, and high uncertainty: • High uncertainty Startups are constantly in the process of searching for fit: Market x Product x Channel x Model fit. So, while the founding & new business unit team is bus ...Read More

"Good OKRs" answer on the question of where Product Marketing can bring the most significant positive impact on the company's growth.  It really depends on the stage of your product’s life cycle. Is your product in the introduction (development, pre-MVP, validation), growth, or maturity stage? If the startup is working on delivering the first Minimum Viable Product (MVP), then the main focus should be on defining Product-Market fit, value for target users, and launching the product itself. In th ...Read More

Growth product marketing managers (PMMs) and growth product managers (PMs) often work closely together to drive adoption and growth of the product. The primary duties of each role are different, but they are also complementary, and the handoff points between the two roles can vary depending on the specific product, market, and business context. The primary duties of a growth PMM are to understand the needs, challenges, and preferences of the target market, and to develop growth marketing strateg ...Read More

Awesome question! Your internal team is the powerhouse and the biggest knowledge base. You can get tons of different insights from internal stakeholders: Customer insights. Talk to customer-facing teams (sales, CS) and learn about the challenges & needs of your customers. This can help you develop messaging and positioning for your product that resonates with your target market. Product insights. Chat with PMs to can gain insights into the features and capabilities of your product. It can gu ...Read More

For everyone looking to learn more about Product Marketing, these are awesome free resources: 1️⃣ Advanced Product Marketing by Jon Chang (Linkedin course, short, easy to digest, free, and with certificate): https://lnkd.in/dVQWj69h2️⃣ What is product marketing: A great guide by Product Marketing Alliance that covers:- The Product Marketing Framework- What does product marketing do?- What is the role of product marketing?- Does the perfect product marketer exist?- Why is product marketing so imp ...Read More