Lisa Dziuba
Head of Product Marketing, LottieFiles
About
Product Marketing Leader with 10 years of experience: PMM strategy + execution + team leadership. Engineer by education. Love working with high-growth startups and Developer Marketing. ✍ Made $3.6M in ARR, generating 30% MoM growth for WeLoveNoCod......more
Content
Lisa Dziuba
LottieFiles Head of Product Marketing • July 31
Interviews are always a nervous process for candidates, so I always try to be more empathetic and put myself in the candidate's shoes. I try to be more tolerant of the fact that candidates are under the stress. However, some mistakes can be avoided: 1. Not having your story tailored to the job......Read More
659 Views
Lisa Dziuba
LottieFiles Head of Product Marketing • July 22
User empathy helps put the customer at the very center of everything product marketing does. It's about living through the customer's experience during all the marketing touches, website experience, onboarding, and day-to-day usage of the product. For product marketing teams having user empath......Read More
565 Views
Lisa Dziuba
LottieFiles Head of Product Marketing • September 23
"Good OKRs" answer on the question of where Product Marketing can bring the most significant positive impact on the company's growth. It really depends on the stage of your product’s life cycle. Is your product in the introduction (development, pre-MVP, validation), growth, or maturity stage?......Read More
555 Views
Lisa Dziuba
LottieFiles Head of Product Marketing • August 18
The great candidate stands out at every stage of the interview process, highlighting her & his value prop 😊 PMM portfolio is one more channel to show how you can help the company. Some practical things you can add to your PMM portfolio (copied from my other answer): * Messaging: key messagin......Read More
555 Views
Lisa Dziuba
LottieFiles Head of Product Marketing • September 14
We have a defined set of documents that we create based on the launch tier: PMM <> PM together prepare * Product overview (how it works) * Key features & benefits * Personas & use cases PMM on their side * Product value prop * Positioning and messaging doc * GTM channels plan * GTM b......Read More
552 Views
Lisa Dziuba
LottieFiles Head of Product Marketing • July 25
For everyone looking to learn more about Product Marketing, these are awesome free resources: 1️⃣ Advanced Product Marketing by Jon Chang (Linkedin course, short, easy to digest, free, and with certificate): https://lnkd.in/dVQWj69h 2️⃣ What is product marketing: https://www.productmarketingallian......Read More
538 Views
Lisa Dziuba
LottieFiles Head of Product Marketing • July 29
The product marketing portfolio could be: * Messaging: key messaging on the products you worked on * GTM: links to your part launches (landing pages) * GTM: launch brief which you can share * Content: links to case studies you have prepared * Sales enablement: sales presentations, personas,......Read More
535 Views
Lisa Dziuba
LottieFiles Head of Product Marketing • September 3
Usually, team members explore empathy maps at the beginning of the design & product dev process, after the research has been conducted. After filling in the empathy map, the team experiences customers’ struggles firsthand, causing them to form a stronger connection with users. If empathy mappi......Read More
501 Views
Lisa Dziuba
LottieFiles Head of Product Marketing • September 19
Great question! So the Growth loop is a self-reinforcing system, where "the inputs through some process generates more of an output that can be reinvested in the input" (Andrew Chen). In a super simplified version, the new users create a sequence of actions (steps) which leads to acquiring more u......Read More
499 Views
Lisa Dziuba
LottieFiles Head of Product Marketing • December 5
Success in any role can be measured in a variety of ways, depending on the specific goals and objectives of the position. Measuring my own success means for me that I: * achieved company metrics & OKRs (revenue growth, customer satisfaction, product releases speed) * achieved personal self-......Read More
480 Views
Credentials & Highlights
Head of Product Marketing at LottieFiles
Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)
Studied at Kyiv Polytechnic Institute, Master of Computer Science
Lives In London
Knows About Technical Product Marketing, Product Marketing Career Path, Product Marketing Product......more