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Lisa Dziuba
Head of Growth Product Marketing, Lemon.io
About
Product Marketing Leader with 10 years of experience: PMM strategy + execution + team leadership. Engineer by education. Love working with high-growth startups and Developer Marketing. ✍ Made $3.6M in ARR, generating 30% MoM growth for WeLoveNoCod......more
Content
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • December 3
When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: 1. Be prepared: Make sure you have thoroughly researched and thought through your ideas before presenting them to C-Suite executives.......Read More
803 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • September 23
"Good OKRs" answer on the question of where Product Marketing can bring the most significant positive impact on the company's growth. It really depends on the stage of your product’s life cycle. Is your product in the introduction (development, pre-MVP, validation), growth, or maturity stage?......Read More
737 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • July 31
Interviews are always a nervous process for candidates, so I always try to be more empathetic and put myself in the candidate's shoes. I try to be more tolerant of the fact that candidates are under the stress. However, some mistakes can be avoided: 1. Not having your story tailored to the job......Read More
716 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • July 22
User empathy helps put the customer at the very center of everything product marketing does. It's about living through the customer's experience during all the marketing touches, website experience, onboarding, and day-to-day usage of the product. For product marketing teams having user empath......Read More
703 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • July 29
The product marketing portfolio could be: * Messaging: key messaging on the products you worked on * GTM: links to your part launches (landing pages) * GTM: launch brief which you can share * Content: links to case studies you have prepared * Sales enablement: sales presentations, perso......Read More
694 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • July 25
For everyone looking to learn more about Product Marketing, these are awesome free resources: 1️⃣ Advanced Product Marketing by Jon Chang (Linkedin course, short, easy to digest, free, and with certificate): https://lnkd.in/dVQWj69h 2️⃣ What is product marketing: https://www.productmarketingallian......Read More
657 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • September 3
Usually, team members explore empathy maps at the beginning of the design & product dev process, after the research has been conducted. After filling in the empathy map, the team experiences customers’ struggles firsthand, causing them to form a stronger connection with users. If empathy mappi......Read More
638 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • December 4
Self-serve monetization models are business models that allow customers to purchase products or services without the need for direct interaction with a sales team. Some examples of self-serve monetization models include subscription-based, freemium, pay-per-use, and marketplace models. While it's......Read More
618 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • September 14
We have a defined set of documents that we create based on the launch tier: PMM <> PM together prepare * Product overview (how it works) * Key features & benefits * Personas & use cases PMM on their side * Product value prop * Positioning and messaging doc * GTM channels plan * GTM b......Read More
603 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • July 30
Creating content takes a lot of time and it definitely makes sense to get as much as possible from your work. Some ideas to reuse content, such as case studies, could be * customers' quotes or successful achievements shared over socials * LinkedIn Carousel Posts with case-study highlights *......Read More
599 Views
Credentials & Highlights
Head of Growth Product Marketing at Lemon.io
Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)
Studied at Kyiv Polytechnic Institute, Master of Computer Science
Lives In London
Knows About Product Marketing Productivity Hacks, Product Marketing Career Path, Pricing and Pack......more