Content
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: Be prepared...
2459 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
User empathy helps put the customer at the very center of everything product marketing does. It's about living through the customer's experience during all the marketing ...
1402 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Usually, team members explore empathy maps at the beginning of the design & product dev process, after the research has been conducted. After filling in the empathy m...
1334 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Great question! Before going to your PMM interview absorb all available information on the role & company & product, run several mock-up interviews with PMM peers...
1240 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Interesting question, I will answer it from the experience working in fast-growing startups. Choosing the right features to develop is hard for new products & startu...
1129 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
"Good OKRs" answer on the question of where Product Marketing can bring the most significant positive impact on the company's growth. It really depends on the stage of ...
1069 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Growth product marketing managers (PMMs) and growth product managers (PMs) often work closely together to drive adoption and growth of the product. The primary duties of ...
1067 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Awesome question! Your internal team is the powerhouse and the biggest knowledge base. You can get tons of different insights from internal stakeholders: Customer insig...
1066 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
The product marketing portfolio could be:Messaging: key messaging on the products you worked onGTM: links to your part launches (landing pages)GTM: launch brief which you...
1065 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
For everyone looking to learn more about Product Marketing, these are awesome free resources:1️⃣ Advanced Product Marketing by Jon Chang (Linkedin course, short, easy to ...
1008 Views
Credentials & Highlights
Head of Growth Product Marketing at Lemon.io
Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)
Studied at Kyiv Polytechnic Institute, Master of Computer Science
Lives In London
Knows About Technical Product Marketing, Stakeholder Management, Self-Serve Product Marketing, Sc...more