What advise would you give a junior PMM who has minimal GTM experience interviewing for PMM roles?

I want more GTM experience and my current company doesn't have many new launches

2 answers

All related (25)

Arianna Schatzki-Mcclain

Group Manager, Product Marketing at Lyra Health • November 30

If you don't have the opportunity to manage an entire new product launch, you'll have to get creative. See if there is an opportunity to own a specific piece of a launch someone else is managing or ev

5 Saves

RJ Gazarek

Principal Product Marketing Manager at Refactored Marketing, LLC | Formerly Veracode, Atlassian, Amplitude • February 3

The biggest thing for newer PMMs is to learn and understand what strong PMM looks like, even if you haven't experienced it yet. Meaning, being able to answer an interview question with: "While I haven

2 Saves

In hiring additional Product Marketing Managers, is it more important that they have Product Marketing experience, or that they're a well-rounded marketer/communicator?

How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?

What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?

What does your product marketing team org structure look like?

How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?

How do you communicate product marketing updates and activities to the rest of the company?