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I want more GTM experience and my current company doesn't have many new launches
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Principal Product Marketing Manager at Refactored Marketing, LLC | Formerly Veracode, Atlassian, Amplitude • February 3
In hiring additional Product Marketing Managers, is it more important that they have Product Marketing experience, or that they're a well-rounded marketer/communicator?
How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?
What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing?