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How do we capture competitor pricing in a sales-led enterprise business?

My sales team at my B2B software company wants to know more about how our competitors price their products.

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2 Answers
  1. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y

    Similar to other questions above, there are lots of resources to leverage when thinking about pricing and packaging including competitor pricing. Here are some that I've found most useful: Competitor websites (hopefully you'll be lucky and they'll publish their pricing!). Know that whatever you find here is likely to be higher than actual selling price as it is not usually inclusive of discounts or promotions Review websites like G2 and TrustRadius. Often people will comment on the price they pa ...Read More

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  2. Pricing for enterprise software is harder to find than pricing for SMB products, but it's still available. Here are a few places to start.  Your sales team. Trusted contacts will often share useful information. Win-loss interviews. Customers and non-customers may offer insights, even without being asked. Review sites like TrustRadius or G2crowd. It's not uncommon for reviewers to talk about pricing. Industry analysts, if they cover the market space you're in. I'm guessing from the wording above, ...Read More

    296 Views

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