Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 9mo
I love this question! It actually took me longer than I wanted to get involved in pricing, so I’m glad you’re thinking about it early. Pricing sits right at the intersection of customer segmentation, product strategy, and growth — which makes it an incredible learning ground for any PMM. Here are a few ways to start building that muscle: Start with customersPMMs at early-stage companies are often closest to the customer. If you can become the person who knows your ICP inside out, you’ll natural ...Read More
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