Question Page

How do you handle pricing for a new feature?

Natalie Louie
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys5y
Please look here for my pricing framework on what to think about when coming up with new value-based pricing recommendations. As a PMM I own pricing strategy and I work...
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1606 Views
Hila Segal
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs3y
First, you need to scope the feature. Is this a highly differentiated, high-value feature or a check-the-box feature? Also very important to understand your cost structur...
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1185 Views
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Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Quick note that in most of my experience, new features are rarely “priced” as a standalone charge unless you’re launching an entirely new solution to the market, so when...
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959 Views