Landed Head of Marketing • 7y
Agreed that often in the race to get a product to market, teams will put their best messaging idea forth, run it out for a quick test and then launch. I think there are a few ways to check that you’re on the right path or if pausing is required. Internal comprehension - at least in the case of Upwork we’re lucky that we collaborate with many freelancers internally. So when they see the messaging and find it confusing or have a lot of questions about a launch that are clearly not obvious through ...Read More
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