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RJ Gazarek

Senior Product Manager, Enterprise Cloud, Atlassian
RJ Gazarek
Senior Product Manager, Enterprise Cloud, Atlassian
Product MarketingFollow RJ
What are the fundamental differences between a PMM and a senior PMM? What are some clear indicators that someone is ready to take on a senior PMM role and the responsibilities that come with it?
Senior Product Manager, Enterprise Cloud at Atlassian
For me, it was primarily just based on experience, and having done a number of launches, GTM planning, messaging, buyer/market analysis, etc - that I know what to look out for, and don't need a lot of hand holding. You can read about how to do our work, but until you are in the trenches and learn...more
MessagingFollow RJ
What indicators should we look out for to know to hit pause to test messaging? (many launches go to quickly to test messaging before it hits market)
Senior Product Manager, Enterprise Cloud at Atlassian
This is one of my favorite topics, and one I'm going to be writing an article on, so I'm glad to see you asked it here! A big red flag as a PMM is when your customer base is incredibly polarized in the satisfaction of a feature or product. When you have half of your customers who absolutely love ...more
Product LaunchesFollow RJ
What are the most common hurdles you encounter that prevent launches from achieving their goals? Conversely, are there challenges you prepare for that never really materialize?
Senior Product Manager, Enterprise Cloud at Atlassian
First thing is - I'm glad you mentioned "Launch Goals". It's great you're doing this! Not every PMM/PM does, so having these is awesome, and helps ensure that your launches are successful.  Now, one of the biggest hurdles I've faced in many launches, have to do when products/features are built...more
Product MarketingFollow RJ
Product Managers can often times be wary when hearing that Product Marketers want to "influence the product roadmap." How do you recommend tackling this common problem?
Senior Product Manager, Enterprise Cloud at Atlassian
A quick win you can do, to gain trust - is ask from your PM for a list of features that are on the roadmap or consideration for the roadmap, that do not have engineers working on yet. Take those features, and use whichever your favorite feature prioritization method is, and conduct some customer/...more
Market ResearchFollow RJ
What's the best outcome you've gotten through buyer or customer research? Was it really worth all the effort / money?
Senior Product Manager, Enterprise Cloud at Atlassian
Yes!! Product Marketing isn't doing it's job properly without it. Also, it's a lot of effort, but doesn't always have to be a lot of money. It doesn't cost anything but time to get on the phone with customers, or listen in on sales pitches (these are some of the places you can get the most early ...more
Product MarketingFollow RJ
If I don't want to be a CMO, what future executive role should I be shooting for as a PMM?
Senior Product Manager, Enterprise Cloud at Atlassian
Depending how you work your career, you could easily aim for a CPO role (Chief Product Officer). You may have to spend a few years as a product manager - but as a PMM, you and your PM should be two hands of the same body. Everything my PMs do and know, I know as a PMM - I don't get into the engin...more
Product MarketingFollow RJ
Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?
Senior Product Manager, Enterprise Cloud at Atlassian
More towards being data driven and on the strategic side. I love Product Marketing because it is a very "scientific" craft, you don't really have to guess at anything. You get out there, understand your target market, talk to buyers/users/champions/decision makers, understand their pains, and the...more
Product MarketingFollow RJ
What did you wish you knew at the very beginning of your product marketing career as a Product Marketing Manager?
Senior Product Manager, Enterprise Cloud at Atlassian
I was lucky at the beginning of my PMM career, because I got into a pretty solid group that understood exactly what PMM did and didn't do. But I think my advice to people would be to really understand and grasp the craft of product marketing. We're not just writers - if we wanted to do that, we w...more
Product MarketingFollow RJ
How does someone break into a product marketing role? I've seen associate roles that still require 1-3 years of experience and haven't gotten results from applying for them with transferable skills highlighted in my resume.
Senior Product Manager, Enterprise Cloud at Atlassian
I agree with everything Dave has written, another role I would look for is someone in Content Marketing who has worked with Product Marketing, and wants to get into how the sausage is made. Understanding what the otherside of that world looks like, can be valuable coming into PMM, because when yo...more