RJ Gazarek

Let me give you the one interview question, out of every interview I've ever been to, that literally stumped me. "Give me a time that you were the most creative". It...

For me, it was primarily just based on experience, and having done a number of launches, GTM planning, messaging, buyer/market analysis, etc - that I know what to look ou...

For me right now - it's that the craft of Product Marketing isn't fully realized by both people in Product Marketing and companies. There is a pretty stark difference be...

I was lucky at the beginning of my PMM career, because I got into a pretty solid group that understood exactly what PMM did and didn't do. But I think my advice to peopl...

Depending how you work your career, you could easily aim for a CPO role (Chief Product Officer). You may have to spend a few years as a product manager - but as a PMM, y...

Another avenue that some companies take, is the TYPE of PMM you are. So you can be a product marketer, a solution marketing, a segment marketer, a vertical marketer - th...

I agree with everything Dave has written, another role I would look for is someone in Content Marketing who has worked with Product Marketing, and wants to get into how t...

More towards being data driven and on the strategic side. I love Product Marketing because it is a very "scientific" craft, you don't really have to guess at anything. ...

We do this in our team at Veracode! So we actually operate in a SCRUM/Agile fashion, with 2 week sprints. We point all of our work, and plan for an 80% capacity. This e...

Mike makes a good point - in that it can be hard to help people see the value that PMM brings to the table. When I'm looking to take on a job in a new company, it's one ...