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RJ Gazarek

RJ Gazarek

Principal Product Marketing Manager, Refactored Marketing, LLC

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RJ Gazarek
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing ManagerJanuary 17
Let me give you the one interview question, out of every interview I've ever been to, that literally stumped me. "Give me a time that you were the most creative".    It stumped me at the time because I approach my role in PMM from a very systematic, repeatable, scalable, and data driven approa......Read More
3359 Views
RJ Gazarek
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing ManagerApril 3
For me, it was primarily just based on experience, and having done a number of launches, GTM planning, messaging, buyer/market analysis, etc - that I know what to look out for, and don't need a lot of hand holding. You can read about how to do our work, but until you are in the trenches and learn......Read More
1755 Views
RJ Gazarek
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing ManagerFebruary 19
I was lucky at the beginning of my PMM career, because I got into a pretty solid group that understood exactly what PMM did and didn't do. But I think my advice to people would be to really understand and grasp the craft of product marketing. We're not just writers - if we wanted to do that, we w......Read More
1374 Views
RJ Gazarek
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing ManagerFebruary 19
For me right now - it's that the craft of Product Marketing isn't fully realized by both people in Product Marketing and companies. There is a pretty stark difference between someone who markets products and someone who is a product marketer. I find that people who market products are heavily foc......Read More
1363 Views
RJ Gazarek
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing ManagerFebruary 21
Depending how you work your career, you could easily aim for a CPO role (Chief Product Officer). You may have to spend a few years as a product manager - but as a PMM, you and your PM should be two hands of the same body. Everything my PMs do and know, I know as a PMM - I don't get into the engin......Read More
1190 Views
RJ Gazarek
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing ManagerFebruary 19
I agree with everything Dave has written, another role I would look for is someone in Content Marketing who has worked with Product Marketing, and wants to get into how the sausage is made. Understanding what the otherside of that world looks like, can be valuable coming into PMM, because when yo......Read More
1159 Views
RJ Gazarek
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing ManagerJanuary 17
Another avenue that some companies take, is the TYPE of PMM you are. So you can be a product marketer, a solution marketing, a segment marketer, a vertical marketer - these all still fall under the role of Product Marketing, but rather than focusing specifically on tacitical to strategy, they're ......Read More
1080 Views
RJ Gazarek
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing ManagerFebruary 21
More towards being data driven and on the strategic side. I love Product Marketing because it is a very "scientific" craft, you don't really have to guess at anything. You get out there, understand your target market, talk to buyers/users/champions/decision makers, understand their pains, and the......Read More
1044 Views
RJ Gazarek
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing ManagerJanuary 15
We do this in our team at Veracode! So we actually operate in a SCRUM/Agile fashion, with 2 week sprints. We point all of our work, and plan for an 80% capacity. This ensure we have time to drive ad-hoc requests and return immediate value to the business when they come up. In the event that we do......Read More
887 Views
RJ Gazarek
RJ Gazarek
Refactored Marketing, LLC Principal Product Marketing ManagerJanuary 15
Mike makes a good point - in that it can be hard to help people see the value that PMM brings to the table. When I'm looking to take on a job in a new company, it's one of the first things I try to sniff out is what the company's view is on Product Marketing (e.g. do they just view product market......Read More
779 Views
Credentials & Highlights
Principal Product Marketing Manager at Refactored Marketing, LLC
Formerly Veracode, Atlassian, Amplitude
Lives In Aurora, CO
Knows About Messaging, Market Research, Influencing without Authority, Product Marketing 30/60/90......more