What are common mistakes that you see product marketing teams make when starting a VoC program in their company?

The two biggest mistakes I see are (1) not having a clear goal as to what you want to learn from customers and how this will inform product / go-to-market strategy, and (...

The most common mistake I've seen in developing VoC programs is thinking too narrowly about the customers' voice. Often, VoC programs start with marketing or customer suc...

I think the easiest thing to miss when setting up Voice of Customer programs is alignment cross-functionally on the purpose of these programs. As product marketers, it’s ...

I think the biggest mistakes with starting a formal VOC program are 1) to do it without truly knowing what the goal is, and 2) to not secure CEO-level buy-in. If you don’...

Not getting enough feedback from stakeholders on missing value. VoC programs are amazing when implemented well, but if they are created in a silo or without solving a p...

I have been a Product Marketer since 2013 and have built numerous VoC programs back when I worked at Medallia. For one, generally speaking, PMMs don't always own the Vo...