What market research tools do you recommend for efficiency?

Market and competitive analysis can sometimes feel overwhelming. With so many sources to keep track of, and new competitors popping up all the time, it can be a full time job! To avoid feeling overwhlemed, it's important to prioritize the competitors and channels that are the msot relevant to your messaging and GTM strategy. What competitors are your sales team coming up against the most? What industry publications does your leadership team (especially product) look to for insights and inspirati ...Read More

There's so many tools out in the market today, so here are a few recommendations of categories: Surveys - SurveyMonkey, TypeForm, Qualtrics Dashboards - Looker, Sisense, Etc Market Data - Statista, MarketingCharts Analysts/Review Sites - Gartner, Forrester, IDC, G2, Trust Radius There's plenty of others -- but these are a great foundation to build market research. Beyond these, there are programs you can gain a ton of additional data like closed won/loss interviews, competitive intelligence, pro ...Read More

I think market research (and all research, really) needs to be right-sized to the problem that you’re trying to solve. If you’re doing market research to name a tiny feature, that’s very different from analyzing the market to change your pricing model—so your investment into the research should look different, too! For scrappy research: there’s no greater friend than Google. Seriously! I like aggregators—tools that bring together a lot of insights for you at once—because they help you cut out a ...Read More

A market analysis is complex: there are many (many) different things that make up a market, and it can easily become a sociological discussion - especially as you see similar trends across multiple markets, driven by divergent factors. Ultimately, you are seeking to understand a) headwinds b) tailwinds c) market accelerants and d) what your competitors may be doing to influence this.  At a very basic level, the tools that will help you evaluate that are: Offsite trends: search tools like Similar ...Read More

Unfortunately, I'm probably not the best one to query about various tools for this - I'm the guy who still takes all his notes with a pen, has a total of four apps downloaded to his phone and refuses to own a watch with a battery, let alone a touch screen. My market research is similarly very old-school and my interviews are recorded in notebooks and analyzed by laying notes out on my desk...  I'll admit, for someone whose job it is to market SaaS, I'm a little like the tailor whose pants never ...Read More