What's the most effective way you've found to introduce/launch new features within the product UI?

There are three main ways that I like to announce features in-product. Please note: I do not recommend you do all three at the same time unless you want your users to fin...

I think you’re asking if it’s behind a pay wall and not just a free product? If that’s the case, you need material (video!) that can act as a demo, people want to see pro...

Incorporating in-product experiences into a launch can boost awareness and adoption, and it's a great way for customers to discover new value. Plus, it gives you the chan...

Introducing new features in-product is often the best way to drive awareness and adoption, because it's in context of the user's workflow and timed when they're actually ...

There are a few different ways you can do this (and also a lot of tools out there that can help! Pendo, Chameleon, and Braze as examples.) The top three that I've seen in...

Intercom - I love their product! You can create announcements on the bottom right of your UI, or as large nearly full screen overlays... but it's not intrusive and looks ...

Using the product UI as one of your marketing channels for a launch can be so effective because you are meeting your customer where they are. It also reduces friction in ...

It depends on the scale of the launch, but I would generally use the following process: Get Specific on Your Target Audience: Customer Segmentation: Identify key se...

At Atlassian, we've found that in-app feature announcements work really well as you have the ability to reach the user when they are in the context of your product vs per...

Product UI real estate is a powerful, contextual tool in introducing new launches. Your customers are most engaged and most likely to take action on your new launch when ...

This is a question near and dear to my heart because at Pendo, we use our own product to announce our new products and features in our application! Nowadays there are lot...

My opinion is that if its in the UI, it needs to be very intuitive. So if you cant drive usage/awareness with a single in-product notification, then the UI needs some ref...

I'm a huge fan of in-product education software like Pendo or UserPilot - they allow you to create personalized, triggered, guided, targeted education flows that are high...

There isn’t a one-size-fits-all approach to introducing new features. The most effective strategy depends on the nature of the feature and how it integrates with the rest...

We typically use one of two options, depending on the business and customer impact of the feature. For new features with huge upside or the potential to cause a lot of c...

Great question. For bigger features I think it is okay and also effective to be very much in the face of the user, with e.g. a modal that the user actively have to close...

New product features seamlessly integrated and intuitively weaved within a product UI can be key levers for user adoption and satisfaction - starts with strong customer d...

I'm a big fan of in-app guides and tours. And from my personal experience, it usually outperforms email. Everything should be crafted with the best user experience in-mi...

My one piece of advice on this though is to make the announcement about the WHY and not the HOW. Too often teams focus on showing people the feature (through a feature t...