What's the most effective way you've found to introduce/launch new features within the product UI?

There are three main ways that I like to announce features in-product. Please note: I do not recommend you do all three at the same time unless you want your users to find you incredibly annoying. Eac

I think you’re asking if it’s behind a pay wall and not just a free product? If that’s the case, you need material (video!) that can act as a demo, people want to see product, not just read about it.

Introducing new features in-product is often the best way to drive awareness and adoption, because it's in context of the user's workflow and timed when they're actually thinking about your product (v

Product UI real estate is a powerful, contextual tool in introducing new launches. Your customers are most engaged and most likely to take action on your new launch when they are already in the produc

At Atlassian, we've found that in-app feature announcements work really well as you have the ability to reach the user when they are in the context of your product vs perhaps checking email and thinki

I'm a big fan of in-app guides and tours. And from my personal experience, it usually outperforms email. Everything should be crafted with the best user experience in-mind. After you come up with a w

We typically use one of two options, depending on the business and customer impact of the feature. For new features with huge upside or the potential to cause a lot of customer confusion if not expla

My one piece of advice on this though is to make the announcement about the WHY and not the HOW. Too often teams focus on showing people the feature (through a feature tour or tooltip etc.) but that

Great question. For bigger features I think it is okay and also effective to be very much in the face of the user, with e.g. a modal that the user actively have to close. One can even add a product t