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Related Ask Me Anything Sessions
How have your product marketing teams traditionally worked with your demand generation / growth marketing team?
How do you choose the right channels to activate the audience when you're launching a brand new product?
Who do you typically obtain launch goals from within the organization, especially when matrixes. For example a GM of a business unit, the Product Manager for a Product and the Product Marketing Manager.
Other Job Functions
How do you break down responsibilities and KPIs for product launches between product management and marketing?