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What is a strategic way to develop messaging for a launch and then continuously update it to align with market feedback? How much data do we need before we update messaging?

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2 Answers
  1. Michele Nieberding
    Michele Nieberding

    Treasure Data Director of Product Marketing • 1y

    When it comes to messaging, I think data is a nice-to-have, not a need-to-have. There's a delicate balance that needs to happen in messaging where you are prioritizing consistency in messaging while also staying responsive to market--easier said than done of course! Here's what I would recommend: Create a core messaging framework - this is your foundation and single source of truth for the overall Make sure you have established a continuous feedback loop - have a regular cadence with sales, cs, ...Read More

    1,342 Views
  2. Marcus Andrews
    Marcus Andrews

    Conveyor Head of Marketing • 1y

    I always try to keep in mind that is very inexpensive to tweak your story or messaging. It's a whole lot more expensive to change a product or sales motion. So if you're getting new data you trust, change the story! Try something new, see what happens. Don't be so attached to your messaging you can't throw something out and make some changes. Just do it fast. I've seen a lot of messaging changes get over thunk in bad meetings with too many people involved. HOWEVER, you want to tweak, not re-writ ...Read More

    1,966 Views

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