Atlassian Head of Product Marketing, Bitbucket • 2y
Broadly speaking, as it relates to messaging adoption, there are two categories of stakeholders: Sales and everyone else. Let’s start with “everyone else,” which is far simpler. Messaging adoption should be programmatic and simple: You draft messaging, get multiple rounds of feedback, have it signed off, and then use it as the basis of everything you and your stakeholders produce (eg, launch comms, web, blog, PR, etc). Your organization likely has a well-defined messaging framework that serves a ...Read More
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