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What is the best approach to influencing product roadmap in an enterprise organisation?

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  1. Raina Srivastava
    Raina Srivastava

    KiwiQ.AI Head of Marketing & GTM • 1y

    Enterprise organizations tend to be more distributed than startups, with much larger teams and more defined areas of responsibilities. It's critical to both understand scope and responsibility areas as well as consistently establish relationships. Example ways of achieving this include: Weekly check-ins Adding them in the feedback loop for key new marketing materials Getting their insights on key customer conversations Sharing and discussing key competitor moves and industry developments Meeting ...Read More

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