What is the best approach to influencing product roadmap in an enterprise organisation?

Enterprise organizations tend to be more distributed than startups, with much larger teams and more defined areas of responsibilities. It's critical to both understand scope and responsibility areas as well as consistently establish relationships. Example ways of achieving this include:

• Weekly check-ins

• Adding them in the feedback loop for key new marketing materials

• Getting their insights on key customer conversations

• Sharing and discussing key competitor moves and industry developments

• Meeting in person when possible

• Providing training on PM vs PMM scope and responsibilities

Building a relationship across the Product organization, engaging your leadership to ensure cross-functional goal alignment, and tying customer feedback to revenue potential when possible are all key to deepening engagement and increasing receptivity to your ideas.