What is the best approach to influencing product roadmap in an enterprise organisation?
1 Answer
KiwiQ.AI Head of Marketing & GTM • 1y
Enterprise organizations tend to be more distributed than startups, with much larger teams and more defined areas of responsibilities. It's critical to both understand sc...
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What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How do you influence product roadmap as a product marketer. Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What recommendations do you have for influencing the roadmap early?How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?