Question Page

What's the best template for process organisation that you have used as a PMM bridging different company circles?

An example would be if you have a go-to step-by-step process that you rely on to: - discover new business cases or customer insights - go from a product idea to product messaging - etc.
Jessica Webb Kennedy
Jessica Webb Kennedy
Hummingbirds Head Of Marketing | Formerly Atlassian (Trello), HubSpot, LyftDecember 9

I definitely think the process when it comes to PMM life is very important. Especially for things like GTMs. One of my team's go-to resources is the Confluence Messaging House Template - I like this one because it really is essential for getting everyone on the same page about a product or feature. This is the kind of thing that takes some leg work upfront but pays massive dividends down the line. It helps keep everyone who works on the product or feature – writers, designers, events and sales teams, and everyone else aligned in terms of messaging. The other two templates/process docs my team definitely relies heavily on are the Confluence Product Launch Template and the Trello Go To Market Strategy Template. You can think of these as pairing really well together - the Confluence one is a great place to do a higher level breakdown of the what/why/who/how of your launch - the Trello template is the place where work happens, you can track progress towards the launch and easily collaborate across your team.

1993 Views
Sharebird PMM Exec Event - KPI's
Wednesday, November 20 • 12PM PT
Sharebird PMM Exec Event - KPI's
Virtual Event
Sharon Markowitz
Nate Franklin
Surabhi Jayal
+48
attendees
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
Marcus Andrews
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Julien Sauvage
Clari VP, Brand, Content and Product Marketing