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What is the career path for a Marketing Manager with 5 years of experience transitioning into Product Marketing? What skill sets are required, and what trusted resources can aid in this transition? Additionally, will my marketing experience be considered, or will I be treated as a fresher?

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  1. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    In my experience, there is no clear path to product marketing. I've known amazing PMMs who have had a customer success background, some who have had a sales background, and even a few who have had a highly technical role but moved into a technical product marketing role. With your five years of experience in marketing, you can transition into product marketing, and your experience will be considered (if not, then it probably isn't the manager/company you'd want to work for). You should think abo ...Read More

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