How to approach the conversation with my manager regarding promotion after working in b2b product marketing for several years and not been promoted
I started a new role recently at the PMM level, and already have several years of PMM experience. both roles were in enterprise software, but the industries / products are very different so there is a big learning curve in the new role
7 Answers
Verkada Vice President Product Marketing • 5y
Taking my PMM hat off again and putting on a general career development one. I’ve typically approached promotion conversations by first asking, several quarters before I ...
1258 Views
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 5y
Start by writing down your career goals. Answer questions like: What experiences are you looking to get in the next phase of your career, and why? Why do you think this ...
1097 Views
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Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
My advice would be to come right out and state that this is what you’re looking for in terms of career growth and next steps. If you have 1:1’s with your manager that is ...
964 Views
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
To be honest, you shouldn't assume years of experience or tenure influence promotion. Promotion, especially at earlier-stage companies, is super aligned to where you crea...
734 Views
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
This is very hard to answer without more detail. Knowing the reason why you haven't been promoted yet would obviously inform how I'd approach the conversation. But my adv...
488 Views
Prove Head of Product • 4y
Congrats on the new role! What you are describing seems like a lateral move, you moved to a similar role to the one you had before, but in a different industry. This coul...
369 Views
Zendesk Senior Director, Technology Marketing and Communications • 6y
If you haven’t already, I would start by making sure your manager actually knows that you aspire to become a Senior PMM and would like to work towards getting promoted. I...
2935 Views
Related Questions
For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?How have you set yourself up for promotion at a company? Hi ,
Thank you for doing this! I have a PMM background from about 5 years ago ( for about 3 years) , then worked in more general marketing roles ( like demand gen) for a couple of years, went to bschool and now I’m in a pricing role - which is not exactly PMM. I want to make the pivot back into PMM . How can I leverage what I am doing currently and what I have done in the past, to take on a messaging, positioning and enablement PMM role ? When you're considering a product marketing manager applicant, what are the main pieces of experience you're looking for?